{"id":2213,"date":"2026-03-14T10:36:00","date_gmt":"2026-03-14T03:36:00","guid":{"rendered":"https:\/\/ikbisannisa.ac.id\/?p=2213"},"modified":"2026-08-14T11:03:53","modified_gmt":"2026-08-14T04:03:53","slug":"perbandingan-efektivitas-branding-digital-dan-non-digital-dalam-meningkatkan-minat-mahasiswa-institut-kesehatan-dan-bisnis-digital-annisa","status":"publish","type":"post","link":"https:\/\/ikbisannisa.ac.id\/en\/2026\/03\/14\/perbandingan-efektivitas-branding-digital-dan-non-digital-dalam-meningkatkan-minat-mahasiswa-institut-kesehatan-dan-bisnis-digital-annisa\/","title":{"rendered":"Perbandingan Efektivitas Branding Digital dan Non-Digital dalam Meningkatkan Minat Mahasiswa Institut Kesehatan dan Bisnis Digital Annisa"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/ikbisannisa.ac.id\/wp-content\/uploads\/2026\/08\/zompi-nugroho-768x1024.jpeg\" alt=\"\" class=\"wp-image-2214\" srcset=\"https:\/\/ikbisannisa.ac.id\/wp-content\/uploads\/2026\/08\/zompi-nugroho-768x1024.jpeg 768w, https:\/\/ikbisannisa.ac.id\/wp-content\/uploads\/2026\/08\/zompi-nugroho-225x300.jpeg 225w, https:\/\/ikbisannisa.ac.id\/wp-content\/uploads\/2026\/08\/zompi-nugroho-1152x1536.jpeg 1152w, https:\/\/ikbisannisa.ac.id\/wp-content\/uploads\/2026\/08\/zompi-nugroho-9x12.jpeg 9w, https:\/\/ikbisannisa.ac.id\/wp-content\/uploads\/2026\/08\/zompi-nugroho.jpeg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Penelitian yang dilakukan oleh Dosen dan Mahasiswa Bisnis Digital Institut Kesehatan dan Bisnis Annisa dilakukan sebagai bagian tridharma perguruan tinggi. Deosen yang ikut dalam penelitian ini adalah Nugroho Adi Putro dan Zompi dari Sarjana Bisnis Digital. Mahasiswa yang ikut adalah Silvi Komalasari dan Willis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Penelitian ini bertujuan untuk membandingkan efektivitas strategi branding digital dan non-digital dalam meningkatkan minat mahasiswa memilih Institut Kesehatan dan Bisnis Annisa Bogor. Metode penelitian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada 72 mahasiswa angkatan 2023-2025. Analisis data dilakukan dengan uji validitas, reliabilitas, serta uji t-berpasangan untuk mengetahui perbedaan efektivitas kedua jenis branding. Hasil menunjukkan bahwa branding digital memiliki tingkat efektivitas yang sedikit lebih tinggi, namun kedua strategi tersebut sama-sama efektif dalam membangun minat mahasiswa. Penelitian merekomendasikan sinergi antara branding digital dan non-digital untuk memaksimalkan daya tarik kampus di era digital dan mempertahankan hubungan personal yang kuat. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Berdasarkan hasil angket dari 72 responden mahasiswa Institut Kesehatan dan Bisnis Digital Annisa, Penelitian ini menyimpulkan bahwa baik <em>branding<\/em> digital maupun non-digital memiliki efektivitas tinggi dalam menarik minat mahasiswa, dengan keunggulan relatif pada media digital. Strategi promosi yang optimal harus memadukan keduanya untuk mencapai keseimbangan antara jangkauan luas dan kedekatan personal.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendekatan sinergis antara media daring dan luring terbukti menjadi strategi paling efektif bagi perguruan tinggi dalam membangun citra positif dan meningkatkan minat pendaftaran mahasiswa baru. Beberapa saran yang muncul dari responden mencakup perlunya peningkatan komunitas kampus yang kuat, serta penguatan media promosi digital dan kegiatan tatap muka langsung agar lebih menarik dan informatif. Secara keseluruhan, hasil survei ini menunjukkan bahwa efektivitas branding kampus dapat ditingkatkan melalui sinergi antara strategi digital dan pendekatan non-digital, dengan tetap mempertahankan kedekatan interpersonal sebagai nilai utama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Penulis: Nugroho Adi Putro, Zompi, Silvi, Willis<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Penelitian yang dilakukan oleh Dosen dan Mahasiswa Bisnis Digital Institut Kesehatan dan Bisnis Annisa dilakukan sebagai bagian tridharma perguruan tinggi. Deosen yang ikut dalam penelitian ini adalah Nugroho Adi Putro dan Zompi dari Sarjana Bisnis Digital. Mahasiswa yang ikut adalah Silvi Komalasari dan Willis. Penelitian ini bertujuan untuk membandingkan efektivitas strategi branding digital dan non-digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2213","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perbandingan Efektivitas Branding Digital dan Non-Digital dalam Meningkatkan Minat Mahasiswa Institut Kesehatan dan Bisnis Digital Annisa - IKBIS Annisa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ikbisannisa.ac.id\/en\/2026\/03\/14\/perbandingan-efektivitas-branding-digital-dan-non-digital-dalam-meningkatkan-minat-mahasiswa-institut-kesehatan-dan-bisnis-digital-annisa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perbandingan Efektivitas Branding Digital dan Non-Digital dalam Meningkatkan Minat Mahasiswa Institut Kesehatan dan Bisnis Digital Annisa - IKBIS Annisa\" \/>\n<meta property=\"og:description\" content=\"Penelitian yang dilakukan oleh Dosen dan Mahasiswa Bisnis Digital Institut Kesehatan dan Bisnis Annisa dilakukan sebagai bagian tridharma perguruan tinggi. Deosen yang ikut dalam penelitian ini adalah Nugroho Adi Putro dan Zompi dari Sarjana Bisnis Digital. Mahasiswa yang ikut adalah Silvi Komalasari dan Willis. Penelitian ini bertujuan untuk membandingkan efektivitas strategi branding digital dan non-digital [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ikbisannisa.ac.id\/en\/2026\/03\/14\/perbandingan-efektivitas-branding-digital-dan-non-digital-dalam-meningkatkan-minat-mahasiswa-institut-kesehatan-dan-bisnis-digital-annisa\/\" \/>\n<meta property=\"og:site_name\" content=\"IKBIS Annisa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Institut-Kesehatan-dan-Bisnis-Annisa\/100090752906077\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-14T03:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-14T04:03:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ikbisannisa.ac.id\/wp-content\/uploads\/2026\/08\/zompi-nugroho-768x1024.jpeg\" \/>\n<meta name=\"author\" content=\"adminikbis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ikbisa\" \/>\n<meta name=\"twitter:site\" content=\"@ikbisa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminikbis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ikbisannisa.ac.id\\\/2026\\\/03\\\/14\\\/perbandingan-efektivitas-branding-digital-dan-non-digital-dalam-meningkatkan-minat-mahasiswa-institut-kesehatan-dan-bisnis-digital-annisa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ikbisannisa.ac.id\\\/2026\\\/03\\\/14\\\/perbandingan-efektivitas-branding-digital-dan-non-digital-dalam-meningkatkan-minat-mahasiswa-institut-kesehatan-dan-bisnis-digital-annisa\\\/\"},\"author\":{\"name\":\"adminikbis\",\"@id\":\"https:\\\/\\\/ikbisannisa.ac.id\\\/#\\\/schema\\\/person\\\/35d6d842c24349a496d51c32513ecb20\"},\"headline\":\"Perbandingan Efektivitas Branding Digital dan Non-Digital dalam Meningkatkan Minat Mahasiswa Institut Kesehatan dan Bisnis Digital Annisa\",\"datePublished\":\"2026-03-14T03:36:00+00:00\",\"dateModified\":\"2026-08-14T04:03:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ikbisannisa.ac.id\\\/2026\\\/03\\\/14\\\/perbandingan-efektivitas-branding-digital-dan-non-digital-dalam-meningkatkan-minat-mahasiswa-institut-kesehatan-dan-bisnis-digital-annisa\\\/\"},\"wordCount\":293,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ikbisannisa.ac.id\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ikbisannisa.ac.id\\\/2026\\\/03\\\/14\\\/perbandingan-efektivitas-branding-digital-dan-non-digital-dalam-meningkatkan-minat-mahasiswa-institut-kesehatan-dan-bisnis-digital-annisa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ikbisannisa.ac.id\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/zompi-nugroho-768x1024.jpeg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ikbisannisa.ac.id\\\/2026\\\/03\\\/14\\\/perbandingan-efektivitas-branding-digital-dan-non-digital-dalam-meningkatkan-minat-mahasiswa-institut-kesehatan-dan-bisnis-digital-annisa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ikbisannisa.ac.id\\\/2026\\\/03\\\/14\\\/perbandingan-efektivitas-branding-digital-dan-non-digital-dalam-meningkatkan-minat-mahasiswa-institut-kesehatan-dan-bisnis-digital-annisa\\\/\",\"url\":\"https:\\\/\\\/ikbisannisa.ac.id\\\/2026\\\/03\\\/14\\\/perbandingan-efektivitas-branding-digital-dan-non-digital-dalam-meningkatkan-minat-mahasiswa-institut-kesehatan-dan-bisnis-digital-annisa\\\/\",\"name\":\"Perbandingan Efektivitas Branding Digital dan Non-Digital dalam Meningkatkan Minat Mahasiswa Institut Kesehatan dan Bisnis Digital Annisa - 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